All Latest 384 A/B Tests
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
MOST RECENT TESTS
Rodolfo Lugli Tested Pattern #71: Personalized Next Step In Test #123 On Getninjas.com.br
In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statitically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Imact on application download was measured.
Michal Fiech Tested Pattern #77: Filled Or Ghost Buttons In Test #307 On Volders.de
This experiment measured a shallow click goal on a button that would encourage to repeated the action that was just completed (in this case a contract cancellation). In the control version (A) a thank-you screen shows a filled button style, and the variant (B) there was a ghost button. As a note, I also flipped the A-B in this experiment for the purpose of matching it to our ghost button pattern, which means that Volders in fact was starting out with a ghost button to begin with.
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.