All Latest 622 A/B Tests
MOST RECENT TESTS
Test #532 on
Finn.com
by 
Maksim Meged
May 10, 2024
Mobile
Listing
X.X%
Sales
Maksim Tested Pattern #76: Infinite Scrolling Or Pagination On Finn.com
In this experiment, infinite scrolling was a/b tested against a paginated one.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #502 on
Fairment.de
by 
Jona Eisenberger
Nov 06, 2023
Mobile
Listing
X.X%
Sales
Jona Tested Pattern #37: List Or Grid View On Fairment.de
In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control.
(We've also flipped the A and B to match up with our grid pattern.)
Test #475 on
Online.metro-cc.ru
by 
Andrey Andreev
Jun 07, 2023
Desktop
Mobile
Listing
X.X%
Sales
Andrey Tested Pattern #36: Fewer Or More Results On Online.metro-cc.ru
Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.