Booking A/B Tests Ghost Buttons, But Their Hopes Fade Away As Predicted

Leak #39 from   |   Jan 3, 2020 Listing

Ghosts buttons. We know that this style of buttons is net negative based on this evidence-based pattern. So when Booking ran this experiment, it's no surpirse that it was eventually rejected - a predictable replication.

A - Dec 18, 2019 Screenshot
REJECTED Confirmed Jan 3, 2020
B - Dec 18, 2019 Screenshot

Highlighted UI Changes From This Leak

  1. Ghost Buttons

    The control version uses high contrast blue background buttons, whereas the variation has white background buttons with a thin blue border (ghosts). 

    -0.5 Repeatability has been assigned to Pattern #77: Filled Or Ghost Buttons as evidence that it's getting worse

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)