Booking Discovers That Two Search Bars Are Not Better Than One
In this experiment Booking added a second search bar on their homepage. The intention might have been to provide users a way to filter more destinations by country. Could this scenario have created an akward uncertainty about which form field to engage with? Whether this explanation is true or not, I'm not sure. What we do know however that in the end, the control version with the single search bar prevailed.
Highlighted UI Changes From This Leak
Extra Search Bar
The variation shows a country search bar that acts as a filter for the destinations below. Entering a search query would dynamically update the destinations tiles. This version was rejected after the experiment completed.