Pattern #112: Lower Price Frames

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Lower Price Frames
  1. Lower Price Context Price Illusions

    In this pattern, a product price is framed into a lower one by showing a unit price along with the total. In subscription services, a monthly or daily price context can used to achieve the same effect.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 265 Tested on Poll-app.com by P. Olivier Martel Pierre Olivier Oct 17, 2019

Find Out How It Performed With 4,157 Visitors

Pricing Desktop, Mobile
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  • Measured by total sales   |   p-val (?)

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.