Pattern #115: Pricing Comparison Table
Pattern #115 Tested 5 timesFirst tested by Arthur Sparks Recently tested by Daria Kurchinskaia on Mar 25, 2023
Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
Expected Median Effects Of B
Netflix Keeps Its Older Price Comparison Table And Rejects Their New Layout In This A/B Test
Netflix has been experimenting with the layout of their pricing plans. Challenging the more traditional pricing comparison table, instead they a/b tested three self-contained pricing plan tiles. This newer version however ended up being rejected as we noticed. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.