Pattern #115: Pricing Comparison Table
Pattern Author: Arthur Sparks - COO @ PrepAgent
Pricing Table Friendly Comparisons
This pattern asks the question whether it better to list out plan features repeatedly under each plan, or whether plan features should only be listed out once and referenced using visual cues such as checkmarks (hopefully for easier comparison).
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.