Pattern #117: Company Logos

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Company Logos
  1. Company Logos Social Proof

    This pattern asks what impact might company logos have as a social proof element.

Median Effects



Ex: First Action

(2 tests)



Ex: Leads, Quotes



Ex: Trials

(2 tests)



Ex: Future Action



Ex: Transactions

(2 tests)






Ex: Return Visits



Ex: Social Shares


Test #323 Tested on by Stanley Zuo Stanley Oct 29, 2020

Find Out How It Performed With 23,626 Visitors

Signup Mobile
  • Measured by email signups   |   p-val (?)

  • Measured by completed checkouts further in the funnel   |   p-val (?)

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Get Access To See The Test Results

Test #288 Tested on by Niels Hapke Niels Mar 05, 2020

Find Out How It Performed With 36,420 Visitors

Home & Landing Desktop, Mobile
  • Measured by registration page visits   |   p-val (?)

  • Measured by successful registrations   |   p-val (?)

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

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Test #287 Tested on by Jakub Linowski Jakub Mar 04, 2020

Find Out How It Performed With 6,021 Visitors

Pricing Desktop, Mobile
  • Measured by purchase funnel starts (any plans)   |   p-val (?)

  • Measured by successful purchases   |   p-val (?)

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.