Pattern #117: Company Logos

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
+1
+2
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Almost Certain Winner
Company Logos
  1. Company Logos Social Proof

    This pattern asks what impact might company logos have as a social proof element.

Median Effects

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Progression

Ex: First Action

(2 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(2 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(2 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #117: Company Logos
Was Tested On Kenhub.com by Niels Hapke

Test #288 Tested on Kenhub.com by Niels Hapke Niels Mar 05, 2020

Find Out How It Performed With 36,420 Visitors

Home & Landing Desktop, Mobile
  • Measured by registration page visits   |   p-val (?)

  • Measured by successful registrations   |   p-val (?)

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #323 Tested on Backstage.com by Stanley Zuo Stanley Oct 29, 2020

Find Out How It Performed With 23,626 Visitors

Signup Mobile
  • Measured by email signups   |   p-val (?)

  • Measured by completed checkouts further in the funnel   |   p-val (?)

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Get Access To See The Test Results

Test #287 Tested on Goodui.org by Jakub Linowski Jakub Mar 04, 2020

Find Out How It Performed With 6,021 Visitors

Pricing Desktop, Mobile
  • Measured by purchase funnel starts (any plans)   |   p-val (?)

  • Measured by successful purchases   |   p-val (?)

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.