Pattern #13: Centered Forms

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Centered Forms
  1. Add: Center Input Forms One Column Layout

    The pattern suggests to center any input forms for greater visibility, instead of placing them on the sides.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(3 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #13: Centered Forms
Was Tested On Acousticalsurfaces.com by Julian Gaviria

Test 108 Tested on Acousticalsurfac... by Julian Gaviria Julian Jun 01, 2017

Find Out How It Performed With 2,410 Visitors

Screen: Home & Landing Devices: Desktop
  •  

  • Measured by successful form submits   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 202 Tested on Kenhub.com by Niels Hapke Niels Oct 01, 2018

Find Out How It Performed With 2,884 Visitors

Screen: Checkout Devices: Desktop, Mobile
  •  

  • Measured by successful sales   |   p-val (?)

Get Access To See The Test Results

Test 179 Tested on Yummly.com by Marcos Ciarrocchi Marcos May 18, 2018

Find Out How It Performed With 391,537 Visitors

Screen: Listing
  •  

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

Test 90 Tested on Vivareal.com.br by Rodrigo Mau├ęs Rodrigo Apr 01, 2017

Find Out How It Performed With 18,408 Visitors

Screen: Home & Landing
  •  

  • Measured by successful form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.