Pattern #13: Centered Forms

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Centered Forms
  1. Add: Center Input Forms One Column Layout

    The pattern suggests to center any input forms for greater visibility, instead of placing them on the sides.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(3 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #13: Centered Forms
Was Tested On Vivareal.com.br by Rodrigo Maués

Find Out How It Performed With 18,408 Visitors

Screen: Home & Landing
  •  

  • Measured by successful form submits   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 2,884 Visitors

Screen: Checkout
Devices: Desktop, Mobile
  •  

  • Measured by successful sales   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed With 391,537 Visitors

Screen: Listing
  •  

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results Now

Find Out How It Performed With 2,410 Visitors

Screen: Home & Landing
Devices: Desktop
  •  

  • Measured by successful form submits   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.