Pattern #17: Expensive First

Pattern Author: Jakub Linowski - Founder & Editor @

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Expensive First
  1. Replace: Ordering Of Plans By Most Expensive First Anchoring

    The pattern simply suggests to place the most expensive plans or products first. This way the most expensive items are subtly recommend. More so, perhaps as customers scan their options, the less expensive plans are also anchored with the higher priced ones that they first noticed.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells




(2 tests)



Ex: Return Visits



Ex: Social Shares


Pattern #17: Expensive First
Was Tested On by Niels Hapke

Test 130 Tested on by Niels Hapke Niels Dec 07, 2017

Find Out How It Performed


Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 70 Tested on by Kuba Koziej Nov 01, 2016

Find Out How It Performed


This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.