Pattern #26: Cart Reminder

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Cart Reminder
  1. Add: Product Nudge Recognition

    After a person adds a product to their cart they might not be ready to purchase just then. This pattern reminds people of what they have added to cart. The reminder is shown site-wide on top level pages (home and product level), during the same session or on return visits. The reminder links to the individual products and allows a quick resume.

  2. Add: Expandable Products

    To allow for the reminder of multiple products that might have been abandoned, an additional expanded state shows such products in a list form.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #35 Tested on An Anonymous Site Apr 01, 2016

Find Out How It Performed With 37,741 Visitors

Home & Landing

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.