Pattern #26: Cart Reminder
Pattern Author: Jakub Linowski - Founder @ GoodUI
Add: Product Nudge Recognition
After a person adds a product to their cart they might not be ready to purchase just then. This pattern reminds people of what they have added to cart. The reminder is shown site-wide on top level pages (home and product level), during the same session or on return visits. The reminder links to the individual products and allows a quick resume.
Add: Expandable Products
To allow for the reminder of multiple products that might have been abandoned, an additional expanded state shows such products in a list form.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.