Pattern #26: Cart Reminder

Pattern #26  Tested 2 timesFirst tested by Someone Recently tested by Jakub Linowski on Apr 07, 2021

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Cart Reminder (Variant A) Cart Reminder (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tests

Replaced

Isolated

Test #347 Tested on An Anonymous Site    Apr 07, 2021 Test link

Find Out How It Did With 13,749 Visitors

  • Measured by adds to cart

  • Measured by total sales

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

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Added

Isolated

Test #35 Tested on An Anonymous Site    Apr 01, 2016 Test link

Find Out How It Did With 37,741 Visitors

  • Measured by visits to thank you page

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.