Pattern #37: List Vs. Grid View

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
List Vs. Grid View
  1. Replace: Grid View Choice

    This pattern suggests to show results in a grid view instead of a list one.

Median Effects



Ex: Any Action / Visit

(2 tests)



Ex: Signups, Leads

(2 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #37: List Vs. Grid View
Was Tested On by Rodrigo Maués

Test 120 Tested on by Rodrigo Maués Rodrigo Nov 01, 2017

Find Out How It Performed With 1,847,933 Visitors

  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submission   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 169 Tested on by Vito Mediavilla Vito Apr 24, 2018

Find Out How It Performed With 5,934 Visitors

Listing Desktop
  • Measured by initiated leads with quote form   |   p-val (?)

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.