Pattern #37: List Vs. Grid View

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
List Vs. Grid View
  1. Replace: Grid View Choice

    This pattern suggests to show results in a grid view instead of a list one.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #37: List Vs. Grid View
Was Tested On Mt.com by Vito Mediavilla

Find Out How It Performed With 5,934 Visitors

Screen: Listing
Devices: Desktop
  • Measured by initiated leads with quote form   |   p-val (?)

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results Now

The Same Pattern Was Also Tested Here

Find Out How It Performed With 1,847,933 Visitors

Screen: Listing
  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submission   |   p-val (?)

Get Access To See The Test Results Now

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.