Pattern #58: Full Height False Bottom

Pattern #58  Tested 4 timesFirst tested by Jakub Linowski Recently tested by Stanley Zuo on Mar 11, 2022

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Full Height False Bottom (Variant A) Full Height False Bottom (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(3 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Replaced

Isolated

Test #401 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Mar 11, 2022 Test link

Find Out How It Did With 5,602 Visitors

  • Measured by any signups

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

Get Access To See The Test Results

Replaced

Isolated

Test #358 on Preply.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Gleb Hodorovskiy    Jun 03, 2021 Test link

Find Out How It Did With 133,252 Visitors

  • Measured by initiated searches

  • Measured by transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

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Replaced

Isolated

Test #111 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Jul 01, 2017 Test link

Find Out How It Did With 7,003 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

Get Access To See The Test Results

Leaks

Leak #24 from Airbnb.com   |   Sep 13, 2019 Home & Landing

Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page

A - Aug 1, 2019 IMPLEMENTED
B - Aug 1, 2019

Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.   View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.