Pattern #58: Full Height False Bottom

Pattern #58  Tested 4 timesFirst tested by Jakub Linowski Recently tested by Stanley Zuo on Mar 11, 2022

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Full Height False Bottom (Variant A) Full Height False Bottom (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(3 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Replaced

Isolated

Test #111 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Jul 01, 2017 Test link

Find Out How It Did With 7,003 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

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Replaced

Isolated

Test #358 on Preply.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Gleb Hodorovskiy    Jun 03, 2021 Test link

Find Out How It Did With 133,252 Visitors

  • Measured by initiated searches

  • Measured by transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

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Replaced

Isolated

Test #401 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Mar 11, 2022 Test link

Find Out How It Did With 5,602 Visitors

  • Measured by any signups

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

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Leaks

Leak #24 from Airbnb.com   |   Sep 13, 2019 Home & Landing

Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page

A - Aug 1, 2019 IMPLEMENTED
B - Aug 1, 2019

Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.   View Leak

-0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.