Pattern #58: Full Height False Bottom
Pattern Author:
Jakub Linowski
- Founder @ GoodUI
Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: Full Height
Set the height of a welcome mat (interstitial) to the 100% height of a window - giving it full attention. Also show a content indicator (down arrow) hinting that the page is scrollabale.
Median Effects
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Progression
Ex: First Action
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Leads
Ex: Leads, Quotes
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Signups
Ex: Trials
(2 tests)
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Engagement
Ex: Future Action
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Sales
Ex: Transactions
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page
Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.