Pattern #58: Full Height False Bottom

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Full Height False Bottom
  1. Add: Full Height

    Set the height of a welcome mat (interstitial) to the 100% height of a window - giving it full attention. Also show a content indicator (down arrow) hinting that the page is scrollabale.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 111 Tested on Trydesignlab.com by Daniel Shapiro Daniel Jul 01, 2017

Find Out How It Performed With 7,003 Visitors

Screen: Home & Landing Devices: Desktop
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  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

Test 153 Tested on Goodui.org by Jakub Linowski Jakub Feb 19, 2018

Find Out How It Performed With 11,330 Visitors

Screen: Home & Landing Devices: Desktop, Mobile

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.