Pattern #58: Full Height False Bottom

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Full Height False Bottom

  1. Add: Full Height

    Set the height of a welcome mat (interstitial) to the 100% height of a window - giving it full attention. Also show a content indicator (down arrow) hinting that the page is scrollabale.

Median Effects

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Progression

Ex: First Action

(1 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(2 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #358 Tested on Preply.com by Gleb Hodorovskiy Gleb Jun 03, 2021

Find Out How It Performed With 133,252 Visitors

Home & Landing Desktop

  • Measured by initiated searches   |   p-val (?)

  • Measured by transactions   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

Get Access To See The Test Results

Test #111 Tested on Trydesignlab.com by Daniel Shapiro Daniel Jul 01, 2017

Find Out How It Performed With 7,003 Visitors

Home & Landing Desktop

  • Measured by form submits   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Leaks

Leak #24 from Airbnb.com   |   Sep 13, 2019 Home & Landing

Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page

A - Aug 1, 2019 IMPLEMENTED
B - Aug 1, 2019

Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.   View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.