Pattern #58: Full Height False Bottom

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-3
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-1
0
+1
+2
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+4
+5
Almost Certain Winner
Full Height False Bottom
  1. Add: Full Height

    Set the height of a welcome mat (interstitial) to the 100% height of a window - giving it full attention. Also show a content indicator (down arrow) hinting that the page is scrollabale.

Median Effects

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Progression

Ex: First Action

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(2 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Leaks

Leak #24 from Airbnb.com   |   Sep 13, 2019 Home & Landing

Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page

Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.   View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.