Airbnb A/B Tests And Rejects Full Height Photos On Their Landing Page
Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.
Highlighted UI Changes From This Leak
In the B variation we can clearly see an increased image height of the hero / header image. From what I remember, the image height was either equal to or more than the height of my screen. This might have created an intentional false bottom - whereas in the control, it was clearer that the page contains additional content below.
For some reason, the experiment also introduced a more transparent navigation with changed link colors. The B variant also lost the duplicate "Get Started" button in the top right - although I believe it reappered on scroll.
I think it's too bad that these additional changes were introduced, as the photo change would have been a super nice isolated experiment on its own without any additional confounding variables.