Pattern #77: Ghost Buttons

Pattern Author: Luke Hay - Conversion Services Director @ Fresh Egg

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Ghost Buttons
  1. Ghost Button Contrast

    The idea with ghost buttons is to use a transparent fill along with a button border (instead of a color filled button). But does this popular style have a positive or negative impact?

Median Effects



Ex: Any Action / Visit

(1 tests)



Ex: Signups, Leads



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #77: Ghost Buttons
Was Tested On by Luke Hay

Test 199 Tested on by Luke Hay Luke Sep 13, 2018

Find Out How It Performed

Screen: Home & Landing Devices: Desktop, Mobile
  • Measured by clicks on any of the primary buttons   |   p-val (?)


Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.