Pattern #78: Structured Information
Pattern #78 Tested 2 timesFirst tested by
Kimberly Cheung Recently tested by
Julian Gaviria on Feb 19, 2020
Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.


Expected Median Effects Of B
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Progression
(2 tests)
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Leads
(1 tests)
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Signups
(1 tests)
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Engagement
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Sales
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Revenue
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Retention
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Referrals
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ANY PRIMARY
(2 tests)
Leaks
Amazon Discovers That Showing Structured Product Details Is Better
Amazon has been seen a/b testing the addition of product details or technical specifications, visibly above the fold. In this captured screenshot for example, we see such technical information as storage size, model numbers and types of interfaces. Interestingly, this change was rolled out when the experiment finished - hinting at a positive probability. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.