All Latest 615 A/B Tests
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MOST RECENT TESTS
Test #417 on
Cxl.com
by 
Ognjen Bošković
Jun 27, 2022
Desktop
Mobile
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Ognjen Tested Pattern #127: Vague Or Specific Benefits On Cxl.com
CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.
Impact on newsletter signups was measured.
Test #315 on
Backstage.com
by 
Stanley Zuo
Aug 22, 2020
Mobile
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Stanley Tested Pattern #7: Social Counts On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Test #271 on
Analytics-toolkit.co...
by 
Georgi Z. Georgiev
Nov 24, 2019
Desktop
Mobile
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Georgi Tested Pattern #4: Testimonials On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Test #258 on
Thomasnet.com
by 
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
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Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by Julian Gaviria
Sep 12, 2019
Desktop
Mobile
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Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
Test #189 on
Yummly.com
by 
Kimberly Cheung
Jul 23, 2018
Desktop
Mobile
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Kimberly Tested Pattern #7: Social Counts On Yummly.com
Test #181 on
Yummly.com
by Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
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Kimberly Tested Pattern #7: Social Counts On Yummly.com
