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Test #599 on
Finn.com
by 
Tim Karcher
Jun 27, 2025
Mobile
Product
X.X%
Leads
Tim Tested Pattern #10: Postponed Modal Forms On Finn.com
This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #172 on
Trydesignlab.com
by 
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
X.X%
Leads
Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com
Test #38 on
Mt.com
by 
Vito Mediavilla
May 01, 2016
Desktop
Product
X.X%
Leads
Vito Tested Pattern #10: Postponed Modal Forms On Mt.com
Test #1 on
by 
Oskar Tested Pattern #9: Multiple Steps
