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Test #599 on Finn.com by Tim KarcherTim Karcher Jun 27, 2025 Mobile Product X.X% Progression

Tim Tested Pattern #10: Postponed Modal Forms On Finn.com

- Variant A
- Variant B

This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.

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Test #392 on by Jakub LinowskiJakub Linowski Dec 31, 2021 Desktop Mobile Product X.X% Progression

Jakub Tested Pattern #122: Zigzag Layout

- Variant A
- Variant B

In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.

Test #343 on Snocks.com by Samuel HessSamuel Hess Mar 12, 2021 Desktop Mobile Product X.X% Progression

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

- Variant A
- Variant B

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.