All Latest 617 A/B Tests

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Test #641 on Kay.com by Craig KistlerCraig Kistler Mar 26, 2026 Desktop Mobile Global X.X% Sales

Craig Tested Pattern #130: Less Or More Visible Offer Pages On Kay.com

 - Variant A
 - Variant B

A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.

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Test #264 on Kenhub.com by Niels HapkeNiels Hapke Oct 05, 2019 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

 - Variant A
 - Variant B

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.