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Test #396 on
Depositphotos.com
by
Gleb Hodorovskiy
Feb 13, 2022
Desktop
Listing
X.X%
Signups
Gleb Tested Pattern #124: Confirmed Selection On Depositphotos.com
In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
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Test #391 on
Backstage.com
by
Stanley Zuo
Dec 30, 2021
Desktop
Mobile
Listing
X.X%
Signups
Stanley Tested Pattern #82: Onboarding Callouts On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #195 on
Yummly.com
by
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
X.X%
Signups
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com