All Latest 623 A/B Tests

In this experiment, a 3 step progress bar was added at the top of an ecommerce checkout funnel. Impact on checkout progression and completed sales was measured.

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.