All Latest 615 A/B Tests
MOST RECENT TESTS
Test #641 on
Kay.com
by 
Craig Kistler
Mar 26, 2026
Desktop
Mobile
Global
X.X%
Sales
Craig Tested Pattern #130: Less Or More Visible Offer Pages On Kay.com
A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.
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Test #419 on
by 
Jakub Linowski
Jun 29, 2022
Desktop
Home & Landing
X.X%
Sales
Jakub Tested Pattern #68: Welcome Discount
In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #391 on
Backstage.com
by 
Stanley Zuo
Dec 30, 2021
Desktop
Mobile
Listing
X.X%
Signups
Stanley Tested Pattern #82: Onboarding Callouts On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #301 on
Zapimoveis.com.br
by 
Vinicius Barros Peixoto
May 31, 2020
Desktop
Mobile
Product
X.X%
Leads
Vinicius Tested Pattern #21: What It's Worth On Zapimoveis.com.br
In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.