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Test #648 on
Online.metro-cc.ru
by 
Andrey Andreev
Apr 28, 2026
Desktop
Mobile
Global
X.X%
Sales
Andrey Tested Pattern #82: Onboarding Callouts On Online.metro-cc.ru
In this experiment, a red dot was added to the login link, along with a hover state that clarified the benefits of doing so. Impact on adds to cart and sales was measured.
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Test #588 on
Hellostake.com
by 
Louis Alston
Apr 28, 2025
Mobile
Global
X.X%
Sales
Louis Tested Pattern #26: Cart Reminder And Recently Viewed On Hellostake.com
This experiment started right after users of a trading app received trade order expiry notification (for a security trading app). In the control, after clicking the notifications, users would have to navigate to the trade themselves. In the variation, 1) an additional step was added which informed what happened (an order was not place and expired) and 2) they were automatically send to the order page. Impact on orders placed was measured.
Test #432 on
Snocks.com
by 
Melina Hess
Sep 29, 2022
Mobile
Global
X.X%
Sales
Melina Tested Pattern #94: Visible Search On Snocks.com
In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured