Pattern #26: Cart Reminder

Pattern #26  Tested 2 timesFirst tested by Someone Recently tested by Jakub Linowski on Apr 07, 2021

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Cart Reminder (Variant A) Cart Reminder (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tests

Pattern #26: Cart Reminder
Was Tested by Jakub Linowski

Replaced

Isolated

Test #347 Tested on An Anonymous Site    Apr 07, 2021 Test link

Find Out How It Did With 13,749 Visitors

  • Measured by adds to cart

  • Measured by total sales

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test #35 Tested on An Anonymous Site    Apr 01, 2016 Test link

Find Out How It Did With 37,741 Visitors

  • Measured by visits to thank you page

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.