Pattern #97: Bigger Form Fields

Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Bigger Form Fields
  1. Bigger Form Fields Bigger Click Areas

    The size of buttons, form fields and hit areas is increased to makem them more visible and easier to click on.

Leaks

Leak #13 from Airbnb.com   |   Jun 18, 2019 Signup

Airbnb Switched To A Bigger Button After Running This Design Experiment

Here is a perfectly simple optimization of a "Get started" button on Airbnb's host signup landing page. Airbnb ran an experiment of a smaller vs larger button size. I know because I managed to capture two diverse screenshots with the same date stamp. :) More so, a few months later Airbnb rolled out the later button to 100% of their traffic - hinting at a successful experiment outcome. View Leak

Leak #23 from Zalando.de   |   Sep 9, 2019 Product

Zalando Rejects A/B Tested Company Logos And A Smaller Add-To-Cart Button

Zalando (Germany) has been experimenting with at least two interesting cascade variations on their product page. Both of these variations seem to have been rejected which is consistent with other evidence in favor of larger buttons.  View Leak

Leak #31 from Netflix.com   |   Nov 4, 2019 Home & Landing

Netflix Designs Their Button A Little Too Big

Sooner or later design properties should reach optimums for their given contexts. That is, UI elements will become just right - not too big and not too small, or not too high and not to low, etc. In this leak, it seems that Netflix has approached such an optimum when they tested various button sizes on their landing page. Given that form elements and buttons should generally be bigger, it was inevitable for this new evidence to appear as an example of a button being simply too big - as seen in this beautiful experiment. :) View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.