Pattern #97: Bigger Form Fields

Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly

Experimental Pattern

Without any backing test results - for now at least.

Bigger Form Fields
  1. Bigger Form Fields Bigger Click Areas

    The size of buttons, form fields and hit areas is increased to makem them more visible and easier to click on.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.