All Latest 615 A/B Tests
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MOST RECENT TESTS
Test #620 on
Online.metro-cc.ru
by 
Andrey Andreev
Nov 24, 2025
Desktop
Product
Andrey Tested Pattern #42: Countdown Timer On Online.metro-cc.ru
In this experiment, 96 hours before the end of a promotion, a countdown timer was displayed on the desktop with a 80/20 split. Also excluded new users. Impact on sales was measured.
Test #556 on
Snocks.com
by 
Melina Hess
Oct 08, 2024
Mobile
Product
Melina Tested Pattern #65: Add More For Extra Incentive On Snocks.com
In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping.
Test #512 on
Snocks.com
by Melina Hess
Jan 17, 2024
Mobile
Product
Melina Tested Pattern #65: Add More For Extra Incentive On Snocks.com
In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping.
Test #489 on
by 
Jakub Linowski
Aug 14, 2023
Desktop
Mobile
Product
Jakub Tested Pattern #78: Tags, Badges And Structured Information
In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.
Test #462 on
by Jakub Linowski
Mar 24, 2023
Desktop
Mobile
Product
Jakub Tested Pattern #128: Standard Or Superscript Price Format
In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.
Test #413 on
by Jakub Linowski
May 26, 2022
Desktop
Mobile
Shopping Cart
Jakub Tested Pattern #114: Less Or More Visible Prices
Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).