All Latest 625 A/B Tests

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Device

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Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #560 on Finn.com by Daria Kurchinskaia Oct 22, 2024 Mobile Desktop Checkout X.X% Signups

Daria Tested Pattern #46: Pay Later On Finn.com

The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.

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Test #487 on Learnwithhomer.com by Stanley Zuo Aug 10, 2023 Mobile Pricing X.X% Signups

Stanley Tested Pattern #78: Tags, Badges And Structured Information On Learnwithhomer.com

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

Test #417 on Cxl.com by Ognjen Bošković Jun 27, 2022 Desktop Mobile Signup X.X% Signups

Ognjen Tested Pattern #127: Vague Or Specific Benefits On Cxl.com

CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.

Impact on newsletter signups was measured.

Test #391 on Backstage.com by Stanley Zuo Dec 30, 2021 Desktop Mobile Listing X.X% Signups