All Latest 620 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #606 on Online.metro-cc.ru by Andrey Andreev Aug 22, 2025 Mobile Product X.X% Progression

Andrey Tested Pattern #4: Testimonials On Online.metro-cc.ru

In this experiment, the presence of customer reviews were A/B tested on product pages of an online grocery store. Impact on adds to cart and sales was measured. (The expert was ran as a reverse/removal, but was inverted here to match the pattern).

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Test #596 on Online.metro-cc.ru by Andrey Andreev Jun 24, 2025 Desktop Product X.X% Progression

Andrey Tested Pattern #7: Social Counts On Online.metro-cc.ru

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.

Test #577 on by Jakub Linowski Feb 19, 2025 Desktop Product X.X% Progression

Jakub Tested Pattern #48: Video Testimonials

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

Test #506 on by Jakub Linowski Dec 07, 2023 Desktop Mobile Product X.X% Progression

Jakub Tested Pattern #4: Testimonials

In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.

Test #500 on Kayoutlet.com by Craig Kistler Oct 25, 2023 Mobile Product X.X% Progression

Craig Tested Pattern #7: Social Counts On Kayoutlet.com

This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.

Test #498 on by Jakub Linowski Oct 19, 2023 Desktop Mobile Product X.X% Progression

Jakub Tested Pattern #7: Social Counts

In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.

Test #497 on Jared.com by Craig Kistler Oct 16, 2023 Mobile Product X.X% Progression

Craig Tested Pattern #7: Social Counts On Jared.com

In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.

Test #285 on Ibood.com by Lukas Jorissen Feb 27, 2020 Desktop Product X.X% Progression

Lukas Tested Pattern #7: Social Counts On Ibood.com

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

Test #266 on by Someone Oct 25, 2019 Desktop Mobile Product X.X% Progression