All Latest 615 A/B Tests

The A version showed a non-sticky checkout button at the bottom of a flyout cart. The B variation added a sticky bar with a price summary and checkout button, keeping it always visible. Impact on sales was measured.

In this experiment, the shopping cart screen displayed a floating “Checkout” button with common credit card icons that directed users to the checkout page when clicked. In the control, the button was positioned inline, further down the page. Impact on progression to checkout and total sales were measured.

In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

In this experiment, top category navigation (with fly out categories) was removed from the shopping cart of an online store. Impact on sale transactions was measured.