All Latest 620 A/B Tests
MOST RECENT TESTS
Test #561 on
Aboalarm.de
by 
Katharina Lay
Nov 07, 2024
Desktop
Signup
X.X%
Sales
Katharina Tested Pattern #40: Blurred Product Background On Aboalarm.de
In this experiment, as a multi-step sign up funnel launched as a modal, there was a different treatment of the background. In the A version the background was a flat color, whereas in the B version the background used a transparent opacity to show through the landing page underneath. Impact on sign ups was measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #505 on
Shmoodyapp.com
by 
Michael McSweeney
Nov 28, 2023
Mobile
Signup
X.X%
Sales
Michael Tested Pattern #52: How It Works On Shmoodyapp.com
In this experiment, new paywall copy and messaging was used to encourage more users to signup and pay for access to a mental health app. The variation reinforced that users would be receiving a full featured application, with reminders about the upcoming billing. It reinforced that users will have a full week to decide and potentially cancel their application. Impact on lagging +7 day later transactions was measured.
Test #492 on
Formelskin.de
by 
Alexander Krieger
Sep 15, 2023
Mobile
Signup
X.X%
Sales
Alexander Tested Pattern #131: Authority On Formelskin.de
This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation.
Test #491 on
Formelskin.de
by Alexander Krieger
Sep 08, 2023
Mobile
Signup
X.X%
Sales
Alexander Tested Pattern #131: Authority On Formelskin.de
In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.