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MOST RECENT TESTS

Test #504 on Volders.de by Michal FiechMichal Fiech Nov 17, 2023 Desktop Mobile Pricing

Michal Tested Pattern #113: More Or Fewer Plans On Volders.de

- Variant A
- Variant B

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

Test #319 on Backstage.com by Stanley ZuoStanley Zuo Sep 30, 2020 Desktop Pricing

Stanley Tested Pattern #113: More Or Fewer Plans On Backstage.com

- Variant A
- Variant B

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.

Test #289 on Prepagent.com by Arthur SparksArthur Sparks Mar 23, 2020 Desktop Pricing

Arthur Tested Pattern #17: Least Or Most Expensive First On Prepagent.com

- Variant A
- Variant B

In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.

Test #277 on Prepagent.com by Arthur SparksArthur Sparks Jan 03, 2020 Desktop Pricing

Arthur Tested Pattern #115: Pricing Comparison Table On Prepagent.com

- Variant A
- Variant B

In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.

Test #275 on Prepagent.com by Arthur SparksArthur Sparks Dec 31, 2019 Desktop Pricing

Arthur Tested Pattern #114: Less Or More Visible Prices On Prepagent.com

- Variant A
- Variant B

In this experiment, all three prices of each plan were shifted higher for greater visibility.

Test #272 on Backstage.com by Stanley ZuoStanley Zuo Dec 03, 2019 Desktop Pricing

Stanley Tested Pattern #113: More Or Fewer Plans On Backstage.com

- Variant A
- Variant B

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #130 on Kenhub.com by Niels HapkeNiels Hapke Dec 07, 2017 Desktop Pricing

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

- Variant A
- Variant B

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #70 on Uptowork.com by Kuba KoziejKuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

- Variant A
- Variant B

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.