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Test #280 on
Volders.de
by 
Alexander Krieger
Jan 24, 2020
Desktop
Mobile
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Sales
Alexander Tested Pattern #3: Fewer Form Fields On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
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Test #254 on
Volders.de
by Alexander Krieger
Aug 16, 2019
Desktop
Mobile
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X.X%
Sales
Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Test #253 on
Volders.de
by Alexander Krieger
Aug 08, 2019
Desktop
Mobile
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X.X%
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Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Test #248 on
Volders.de
by Alexander Krieger
Jul 16, 2019
Desktop
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X.X%
Sales
Alexander Tested Pattern #20: Canned Response On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Test #233 on
Annonce.cz
by 
Ondřej Ilinčev
Apr 01, 2019
Desktop
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X.X%
Sales
Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.