All Latest 620 A/B Tests

In this experiment, returning users to a homepage would be shown recently viewed items. Impact on adds to cart and sales was measured. The experiment was triggered to returning users.

In this experiment, "persistence" of 4 product choices was added in the variation. When users made a product selection such as: duration, payment terms, starting month or shipping frequency, their choices were remembered and defaulted on next visits, reloads or when viewing other products. Impact on adds to cart and sales was measured.

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Impact on application download was measured.

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.