Pattern #4: Testimonials

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Testimonials

Pattern Properties

  1. Add: Testimonial Copy Social Proof

    Show an actual statement from a real customer on what they have said about a product or service.

Pattern #4: Testimonials
Was Tested On Refactoring.guru by Alexander Shvets

  • Test 192
  • Tested on Refactoring.guru by Alexander Shvets
  • Aug 07, 2018

Find Out How It Performed
With 6,504 Visitors
Screen: Product
Devices: Desktop, Mobile

  • Measured by thank you page visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by adds to cart

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

The Same Pattern Was Also Tested Here

  • Test 197
  • Tested on Reverb.com by Nicholas Evans
  • Sep 04, 2018

Find Out How It Performed
With 223,110 Visitors
Screen: Product
Devices: Desktop

  • Measured by orders placed

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 188
  • Tested on Thomasnet.com by Julian Gaviria
  • Jul 11, 2018

Find Out How It Performed
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by visits to Get Listed page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 176
  • Tested on Kenhub.com by Niels Hapke
  • May 16, 2018

Find Out How It Performed
With 3,333 Visitors
Screen: Checkout
Devices: Desktop, Mobile

  • Measured by actual purchases

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by adds to cart / purchase starts

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 135
  • Tested on Akademiafotograf... by Grzegorz Jancewicz
  • Dec 18, 2017

Find Out How It Performed
With 3,927 Visitors
Screen: Home & Landing

  • Measured by lead form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits on any course listing pages

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 115
  • Tested on Akademiafotograf... by Grzegorz Jancewicz
  • Sep 01, 2017

Find Out How It Performed
With 13,817 Visitors
Screen: Product

  • Measured by course lead form submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 89
  • Tested on Ssdnodes.com by Matt Connor
  • Jun 01, 2017

Find Out How It Performed
With 2,325 Visitors
Screen: Checkout

  • Measured by visits to post payment thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to next step

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 83
  • Tested on Onlinefaxes.com by Jaymie Friesen
  • Mar 02, 2017

Find Out How It Performed
With 25,482 Visitors
Screen: Home & Landing

  • Measured by visits to thank you page (3 more steps)

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by starting the signup funnel

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 48
  • Tested on Adoramapix.com by Herman Klein
  • Oct 01, 2016

Find Out How It Performed
With 19,399 Visitors
Screen: Product

  • Measured by visits to thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by customization starts

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

  • Test 47
  • Tested on Adoramapix.com by Herman Klein
  • Jun 09, 2016

Find Out How It Performed
With 3,083 Visitors
Screen: Shopping Cart

  • Measured by visits to a thank you page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to checkout

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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