Pattern #41: Sticky Call To Action
Pattern Author: Carl Muszynski - Head of UX @ Conversionista!
Add: Floating Call To Action
Increase the visibility of the primary call to action with a persistent (floating) behavior. The button can be positioned and made to stick at the top or bottom of the screen.
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.