Pattern #4: Testimonials

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 10 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Testimonials
  1. Add: Testimonial Copy Social Proof

    Show an actual statement from a real customer on what they have said about a product or service.

Median Effects

?

Engagement

Ex: Any Action / Visit

(8 tests)

?

Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

(7 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #4: Testimonials
Was Tested On Refactoring.guru by Alexander Shvets

Test 192 Tested on Refactoring.guru by Alexander Shvets Alexander Aug 07, 2018

Find Out How It Performed With 6,504 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by thank you page visits   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 197 Tested on Reverb.com by Nicholas Evans Nicholas Sep 04, 2018

Find Out How It Performed With 223,110 Visitors

Product Desktop
  •  

  • Measured by orders placed   |   p-val (?)

Get Access To See The Test Results

Test 188 Tested on Thomasnet.com by Julian Gaviria Julian Jul 11, 2018

Find Out How It Performed

Home & Landing Desktop, Mobile
  • Measured by visits to Get Listed page   |   p-val (?)

  •  

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Test 176 Tested on Kenhub.com by Niels Hapke Niels May 16, 2018

Find Out How It Performed With 3,333 Visitors

Checkout Desktop, Mobile
  • Measured by adds to cart / purchase starts   |   p-val (?)

  • Measured by actual purchases   |   p-val (?)

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Test 135 Tested on Akademiafotograf... by Grzegorz Jancewicz Grzegorz Dec 18, 2017

Find Out How It Performed With 3,927 Visitors

Home & Landing
  • Measured by visits on any course listing pages   |   p-val (?)

  • Measured by lead form submits   |   p-val (?)

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Test 115 Tested on Akademiafotograf... by Grzegorz Jancewicz Grzegorz Sep 01, 2017

Find Out How It Performed With 13,817 Visitors

Product
  •  

  • Measured by course lead form submissions   |   p-val (?)

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Test 89 Tested on Ssdnodes.com by Matt Connor Jun 01, 2017

Find Out How It Performed With 2,325 Visitors

Checkout
  • Measured by visits to next step   |   p-val (?)

  • Measured by visits to post payment thank you page   |   p-val (?)

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Test 83 Tested on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017

Find Out How It Performed With 25,482 Visitors

Home & Landing
  • Measured by starting the signup funnel   |   p-val (?)

  • Measured by visits to thank you page (3 more steps)   |   p-val (?)

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Test 48 Tested on Adoramapix.com by Herman Klein Oct 01, 2016

Find Out How It Performed With 19,399 Visitors

Product
  • Measured by customization starts   |   p-val (?)

  • Measured by visits to thank you page   |   p-val (?)

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Test 47 Tested on Adoramapix.com by Herman Klein Jun 09, 2016

Find Out How It Performed With 3,083 Visitors

Shopping Cart
  • Measured by visits to checkout   |   p-val (?)

  • Measured by visits to a thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.