All Latest 620 A/B Tests

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Power of 80%+ for

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p-value < 0.05

MOST RECENT TESTS

Test #284 on Thomasnet.com by Julian Gaviria Feb 19, 2020 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #78: Tags, Badges And Structured Information On Thomasnet.com

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

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Test #244 on Mt.com by Vito Mediavilla Jun 06, 2019 Desktop Product X.X% Leads

Vito Tested Pattern #49: Above The Fold Call To Action On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #235 on Thomasnet.com by Julian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

In this experiment, the layout was condensed from a taller to a shorter one.

Test #234 on by Alex James Apr 01, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #101: Search Keyword Highlighting

In this experiment, a different style for keyword highlighting was used.

Test #227 on Volders.de by Alexander Krieger Mar 04, 2019 Desktop Signup X.X% Leads

Alexander Tested Pattern #99: Progress Bar On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

Fill out the termination
Send termination
Proof of termination

Test #222 on Thomasnet.com by Julian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Test #220 on by Alex James Jan 18, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #34: Open In A New Tab

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #143 on Vivareal.com.br by Rodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #127 on Glass.net by Mark Freedle Nov 23, 2017 Desktop Mobile Listing X.X% Leads