All Latest 620 A/B Tests

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Test #632 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Jan 30, 2026 Desktop Mobile Checkout X.X% Sales

Andrey Tested Pattern #65: Add More For Extra Incentive On Online.metro-cc.ru

- Variant A
- Variant B

In this experiment, two changes were made to the checkout page: (1) the minimum basket size requirement was made more visible using a floating element, and (2) an additional threshold was introduced to encourage customers to add more items by offering a free gift at a higher spend level. The impact on sales was measured.

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Test #531 on Aboalarm.de by Katharina LayKatharina Lay May 03, 2024 Desktop Mobile Checkout X.X% Sales

Katharina Tested Pattern #128: Standard Or Superscript Price Format On Aboalarm.de

- Variant A
- Variant B

In this experiment, the font of the euro cents amount was made smaller. Additional copy was also added underneath the price reinforcing that tax was already included in the price. Impact on transactions was measured.

Test #463 on Volders.de by Daria KurchinskaiaDaria Kurchinskaia Mar 25, 2023 Desktop Checkout X.X% Sales

Daria Tested Pattern #115: Pricing Comparison Table On Volders.de

- Variant A
- Variant B

This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.

Test #340 on by Jakub LinowskiJakub Linowski Feb 25, 2021 Desktop Checkout X.X% Sales

Jakub Tested Pattern #114: Less Or More Visible Prices

- Variant A
- Variant B

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.