All Latest 620 A/B Tests
MOST RECENT TESTS
Test #292 on
Backstage.com
by 
Stanley Zuo
Apr 13, 2020
Desktop
Mobile
Listing
X.X%
Sales
Stanley Tested Pattern #24: Visible Availability On Backstage.com
The core hypothesis of this experiment was that by showing clear availability (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (measured a few steps further in the funnel).
Which A Or B Actually Wins? Find Out Before You Test.
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Test #281 on
Backstage.com
by Stanley Zuo
Jan 31, 2020
Desktop
Listing
X.X%
Sales
Stanley Tested Pattern #116: Links Or Buttons On Backstage.com
In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons.
Test #270 on
Dentalplans.com
by 
J.R. Hernandez
Nov 19, 2019
Desktop
Listing
X.X%
Sales
J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com
In this experiment, a list view was tested against a grid view.
Test #240 on
Thomasnet.com
by 
Julian Gaviria
May 16, 2019
Desktop
Listing
X.X%
Engagement
Julian Tested Pattern #13: Centered Forms & Buttons On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Test #234 on
by 
Alex James
Apr 01, 2019
Desktop
Listing
X.X%
Leads
Alex Tested Pattern #101: Search Keyword Highlighting
In this experiment, a different style for keyword highlighting was used.
Test #230 on
Goodui.org
by 
Jakub Linowski
Mar 09, 2019
Desktop
Mobile
Listing
X.X%
Engagement
Jakub Tested Pattern #56: Hover Button On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #222 on
Thomasnet.com
by Julian Gaviria
Feb 01, 2019
Desktop
Listing
X.X%
Leads
Julian Tested Pattern #7: Social Counts On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.
Test #220 on
by Alex James
Jan 18, 2019
Desktop
Listing
X.X%
Leads
Alex Tested Pattern #34: Open In A New Tab
This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).
Test #195 on
Yummly.com
by 
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
X.X%
Signups
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com
Test #182 on
Yummly.com
by 
Marcos Ciarrocchi
Jun 12, 2018
Desktop
Listing
X.X%
Engagement
Marcos Tested Pattern #6: Customer Star Ratings On Yummly.com
Test #179 on
Yummly.com
by Marcos Ciarrocchi
May 18, 2018
Desktop
Listing
X.X%
Signups
Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com
Test #143 on
Vivareal.com.br
by 
Rodrigo Maués
Jan 14, 2018
Desktop
Listing
X.X%
Leads
Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br
Test #127 on
Glass.net
by 
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
X.X%
Leads
Mark Tested Pattern #42: Countdown Timer On Glass.net
Test #120 on
Vivareal.com.br
by Rodrigo Maués
Nov 01, 2017
Desktop
Listing
X.X%
Leads
Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br
Test #119 on
Vivareal.com.br
by Rodrigo Maués
Nov 01, 2017
Desktop
Listing
X.X%
Leads
Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br
Test #113 on
Vivareal.com.br
by Rodrigo Maués
Sep 01, 2017
Desktop
Listing
X.X%
Leads
Rodrigo Tested Pattern #31: Instant Filter Results On Vivareal.com.br
Test #91 on
3dhubs.com
by 
Rob Draaijer
Jan 01, 2017
Desktop
Listing
X.X%
Leads
Rob Tested Pattern #9: Multiple Steps On 3dhubs.com
In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.