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Test #598 on by Jakub LinowskiJakub Linowski Jun 27, 2025 Desktop Mobile Product X.X% Sales

Jakub Tested Pattern #26: Cart Reminder And Recently Viewed

- Variant A
- Variant B

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

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Test #484 on Snocks.com by Melina HessMelina Hess Jul 21, 2023 Desktop Mobile Product X.X% Sales

Melina Tested Pattern #80: Persistent Filters On Snocks.com

- Variant A
- Variant B

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.