Etsy's Product Quantity Options Receive A Confirmation From This A/B Test
Etsy was noticed a/b testing a product quantity pulldown menu on some of their products. Customers were basically given the option to purchase more than one item. Some of you might also recall that a very similar experiment was successfully ran by Bol. And here a similar outcome can be seen with the quantity options now being visible on most products (possibly driven by rules based on segments, availability and settings).
B - Jun 11, 2020 Screenshot
Highlighted UI Changes From This Leak
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An Extra Product Quantity Choice
In the B variation we can see an extra pulldown menu with options to add different product quantities to someone's cart.
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Lower Call To Action
It's also apparent that the primary call to action (Add to basket) has shifted downwards.
Given that having primary buttons a little higher has some supporting evidence it makes me wonder if Bol's approach (with the quantity option to the left of the button) is any better.
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