Pattern #79: Single Or Multiple Triggers
Pattern #79 Tested 6 timesFirst tested by Lars Skjold Iversen Recently tested by Jakub Linowski on Dec 15, 2022
Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
Expected Median Effects Of B
Airbnb Added More Search Cues
In this leak, three Airbnb property page screenshots with different time frames have been compared. Having done this, it became clear that at least one design decision was made near the bottom of the screen - further confirmed by the final screenshot. View Leak
Etsy A/B Tested And Implemented Related Products Thumbnails
Showing related products might be considered popular practice by now. If a customer doesn't feel that a given product is exactly what they are looking for, somewhere at the bottom of a page they might get nudged with other hopefully relevant product options. View Leak
Etsy A/B Tests Extra Product Collections
Etsy just completed a simple product page experiment. At the bottom of most of their product pages extra products were appended in the form of visual collections. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.