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MOST RECENT TESTS

Test #395 on by Jakub LinowskiJakub Linowski Jan 31, 2022 Desktop Mobile Product

Jakub Tested Pattern #52: How It Works

- Variant A
- Variant B

In this experiment, a How It Works section was appended on a product detail page just above product reviews.

Test #5 on Busyteacher.org by Andrei ZakhareuskiAndrei Zakhareuski Jan 23, 2022 Desktop Mobile Product

Andrei Tested Pattern #21: What It's Worth On Busyteacher.org

- Variant A
- Variant B

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Test #376 on Snocks.com by Samuel HessSamuel Hess Sep 29, 2021 Mobile Desktop Product

Samuel Tested Pattern #15: Bulleted Reassurances On Snocks.com

- Variant A
- Variant B

In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.

Test #359 on Snocks.com by Samuel HessSamuel Hess Jun 11, 2021 Desktop Mobile Product

Samuel Tested Pattern #43: Long Titles On Snocks.com

- Variant A
- Variant B

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #331 on by Jakub LinowskiJakub Linowski Dec 30, 2020 Desktop Mobile Product

Jakub Tested Pattern #121: Free Shipping

- Variant A
- Variant B

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #332 on by Jakub LinowskiJakub Linowski Dec 30, 2020 Desktop Mobile Product

Jakub Tested Pattern #121: Free Shipping

- Variant A
- Variant B

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #266 on by Someone Someone Oct 25, 2019 Desktop Mobile Product

Someone Tested Pattern #4: Testimonials

- Variant A
- Variant B

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #212 on Mt.com by Vito MediavillaVito Mediavilla Dec 04, 2018 Desktop Mobile Product

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

- Variant A
- Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B

Test #152 on Reverb.com by Nicholas EvansNicholas Evans Feb 13, 2018 Desktop Mobile Product

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

- Variant A
- Variant B