All Latest 615 A/B Tests

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p-value < 0.05

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MOST RECENT TESTS

Test #425 on by Jakub Linowski Aug 03, 2022 Desktop Product

Jakub Tested Pattern #41: Sticky Call To Action

In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.

Test #388 on by Jakub Linowski Dec 09, 2021 Mobile Listing

Jakub Tested Pattern #51: Shortcut Buttons

In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.

Test #378 on by Jakub Linowski Oct 07, 2021 Desktop Mobile Product

Jakub Tested Pattern #119: Unselected Or Selected Defaults

Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

Test #351 on Baremetrics.com by Brian Sierakowski Apr 30, 2021 Desktop Mobile Home & Landing

Brian Tested Pattern #11: Gradual Reassurance On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #131 on Kenhub.com by Niels Hapke Dec 11, 2017 Desktop Home & Landing

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

Test #93 on Examine.com by Martin Wong Aug 01, 2017 Desktop Home & Landing

Martin Tested Pattern #29: Surfaced Content On Examine.com

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product

Julian Tested Pattern #60: Repeated Bottom Call To Action On Hylokusa.com

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

Pierre Olivier Tested Pattern #10: Postponed Modal Forms On Poll-app.com

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Tested Pattern #41: Sticky Call To Action On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing