All Latest 622 A/B Tests
MOST RECENT TESTS
Test #608 on
by 
Frazer Mawson
Aug 28, 2025
Mobile
Signup
X.X%
Signups
Frazer Tested Pattern #99: Progress Bar
In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.
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Test #530 on
by 
Stanley Zuo
Apr 30, 2024
Desktop
Mobile
X.X%
Signups
Stanley Tested Pattern #28: Easiest Fields First On
In this experiment, the order of two signup pages was tested: plan selection vs account creation. Here we have the account creation step first in the control and the the plan selection step first in the variation. (I flipped these around to match the pattern). Impact on signups was measured.
Test #415 on
Learnwithhomer.com
by Stanley Zuo
Jun 09, 2022
Mobile
Checkout
X.X%
Signups
Stanley Tested Pattern #3: Fewer Form Fields On Learnwithhomer.com
Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.
Test #351 on
Baremetrics.com
by 
Brian Sierakowski
Apr 30, 2021
Desktop
Mobile
Home & Landing
X.X%
Signups
Brian Tested Pattern #11: Gradual Reassurance On Baremetrics.com
In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #341 on
by 
Alex James
Feb 25, 2021
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #35: Floating Labels
This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.
Test #258 on
Thomasnet.com
by 
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by Julian Gaviria
Sep 12, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com
Test #257 on
Thomasnet.com
by Julian Gaviria
Sep 09, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Test #256 on
by Alex James
Aug 23, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #109: Required Field Labels
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #255 on
Thomasnet.com
by Julian Gaviria
Aug 22, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Test #69 on
Digitalmarketer.com
by 
Justin Rondeau
Aug 01, 2016
Desktop
Mobile
Home & Landing
X.X%
Signups
Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com
