All Latest 615 A/B Tests

A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.